Brand Strategy and Visual Design for
BetterYou - a holistic selfcare brand
BetterYou is a selfcare brand that promotes a holistic approach towards well-being. The skincare products being the outside-in approach, the awareness and encouragement about healthy mental heath habits takes the inside-out approach to selfcare.
The clean and crisp visuals with insightful copy.
The campaign links skincare to selfcare beyond a superficial understanding of the practice and attracts the self-aware youth. The hashtag #BetterYou transfers an immediate positive feeling and builds an optimistic foundation for building wholesome selfcare habits.
Copy for each relevant touchpoint is designed based on the principle of habit-stacking. As you take care of how you look, work on how you feel. Bring the two habits together.
The strategy for Social media is to be minimal and optimistic. With tips to continue good mental health practices the brand offers a refreshing and unique take on selfcare. Feel Good. Be Good.
The visual design for the packaging follows a direction that uses skin tones with a shimmer contrasting the possibilities that white canvas offers. The distinct patterns inspired from the products make the visual system consistent yet engaging.
The copy on the FoP focuses on the care aspect of skincare and selfcare. The tagline Feel Good. Be Good. Stands prominently to establish a strong recall value to the brand personality.
The copy on the BoP split into two major sections. One talking about the unique differentiative point of BetterYou and the next focusing on the striking quality of the product itself, followed by the suggested usage of the particular product.
Looking great feels nice.
Being nice feels great.
Time to be #BetterYou
Check out more in the Unbound section.